Pact Three & Ease Into Your Goals: Easing Into Impact

Case Study

“Pact Three is incredibly knowledgeable in this space. During our interactions, I never felt judged or patronized. Beyond this, the progress made through my Pact Three interactions have made me a more reliable and trustworthy brand.” - Megan Phillips, Founder, East Into Your Goals, LLC

Partnership Overview

Ease Into Your Goals has a mission to make travel more accessible for all. They create content and products that help their customers improve their lives through travel and global accessibility. In pursuit of this mission, the founder collaborated with small businesses, communities, and educational institutions to provide more opportunities for all. Ease Into Your Goals wanted to further enhance their social and environmental impact by partnering with Pact Three to assess, increase, and implement their goals, becoming a greater force for good. 

At the beginning of our partnership, Ease Into Your Goals felt as if their aspirations spanned a large spectrum for impact. They engaged Pact Three to ensure their impact was also mirrored within their business model.  

We partnered to assess Ease Into Your Goals’ current state of social and environmental impact, discover opportunities to achieve long-term results, and define an action plan towards becoming a social and environmental impact leader in the industry.

“I am so grateful that I entered into a partnership with Pact Three. The collaboration has given me a confidence in my brand’s scope that I did not have before.” - Megan Phillips, Founder, East Into Your Goals, LLC

Partnership Results

Through a seven-month working partnership with Pact Three, quick win and major projects were outlined and addressed on a monthly basis. By pursuing these milestones, Ease Into Your Goals increased their social and environmental impact score by 465% in 7 months. We are pleased to say that Ease Into Your Goals will be able to start the B Corp submission process by September 2022. 

Pact Three’s initial social and environmental assessment identified Ease Into Your Goals’s strength around Community, which aligned well with Ease Into Your Goals’s mission. Pact Three also identified gaps within the Governance, Customers, and Community categories, which resulted in a detailed action plan and established the following:

  • Formalized commitments including a socially and environmentally responsible Mission Statement, Code of Ethics, Values, and Data and Privacy Policy to reinforce integrity. 

  • Establish a diverse Stakeholder Panel and Non-Fiduciary Board of Directors to support accountability to directly impact the brand loyalty, customer retention, and market growth. 

  • Enhanced customer satisfaction plan including a Net Promoter Score and customer feedback program.

  • Develop and measure key performance indicators (KPIs) and core impact objectives that will result in higher customer satisfaction ratings, intentional stakeholder engagement, and support marginalized communities through educational opportunities.

Ease Into Your Goal’s commitment to their customer and community has been a pleasure to see in action - it represents how companies can effectively balance purpose and profitability simultaneously. By leveraging the documentation and milestone plan, Ease Into Your Goals can continue formalizing their inward and outward-facing efforts for greater social and environmental impact even after the Pact Three partnership concludes. They are an inspiration for all that want to be a force for good and are interested in reaping the benefits.

Read the full interview