Our customers are demanding that we acknowledge industry impact and respond to it positively. In a recent poll, 76% of the target market for events and experiences think more highly of organizations that support causes they care about.

Attendees are feeling the same amount of fatigue and inability to focus when solely learning, networking, and functioning in a digital world. The aspects often missed are engagement, connection, innovation, and impact. But why not have them all?

As a business professional, event manager, and/or inhabitant on planet Earth, we are all responsible in educating ourselves on how to be better citizens. Our actions speak much louder than our words. Those actions can create enormous positive benefits to our communities, our planet, our future generations, and our bottom lines.

Being curious about what happens to trash, recyclables, and compost after an event is the first step towards allowing ourselves to be more innovative in sustainable decision making and vendor selection. Knowledge is power, right? So, after the lights go out and everyone goes home, what happens to all the waste?

Even the organizations striving to be eco-friendly need to continue innovating to continue our progress towards a safer and greener earth. We are personally responsible for modifying our daily life to off-set this impact, but most importantly, responsible for making systemic change to transform entire industries from negative climate impact to positive, sustainable practices.